Social Media Policy

Georgia Academy of Family Physicians Intellectual

Property and Social Media Policy


Purpose
The intent of this policy is to preserve the mission, reputation, and property of the Georgia Academy of Family Physicians (GAFP), and, at the same time, promote the organization, interaction among colleagues and their connection to the Georgia Academy of Family Physicians through the prudent use of social media. This policy applies to all types of social media known today or that may be developed in the future. Without intending to limit the scope of this policy and only to provide examples, these social media include platforms such as Facebook, LinkedIn, MySpace, YouTube, Twitter, blogs, comment sections of new media or other networking sites.

1. The name, marks, and the logos of the Georgia Academy of Family Physicians are solely owned by the Georgia Academy of Family Physicians, and all rights are reserved. This includes but is not limited to the following program names: The Georgia Academy of Family Physicians, and the Foundation of the Georgia Academy of Family Physicians. The marks and logos of GAFP may not be used by any third party without the written consent of the GAFP.

2. All members of the Georgia Academy of Family Physicians are encouraged to maintain the highest standards on their own personal social media pages and are expected to do so whenever there is any reference to the Georgia Academy of Family Physicians. Participation as a member in any Georgia Academy of Family Physicians activity requires that participants consent that the Georgia Academy of Family Physicians has the right to object to and to prohibit improper uses in social media of the Georgia Academy of Family Physicians name, trademark, servicemark, logos, or other intellectual property, as well as improper references to all of the foregoing and any Georgia Academy of Family Physicians affiliation.

3. The Georgia Academy of Family Physicians is the only entity authorized to create and maintain public social media sites or web pages in the name of the Georgia Academy of Family Physicians, which right may be delegated. Any GAFP public social media or other web site will be maintained by the Georgia Academy of Family Physicians staff or delegate. All material associated with the Georgia Academy of Family Physicians that is entered onto public sites will maintain the high standards of the Georgia Academy of Family Physicians, including and not limited to the following:

a. The Georgia Academy of Family Physicians administrator may remove from its social media or other website any inappropriate posts, unauthorized members, copyright, servicemark or trademark material that is not the property of the Georgia Academy of Family Physicians or its members, as determined in its sole discretion.

b. All contributors of content will state their affiliation with the Georgia Academy of Family Physicians.

c. All posts will be respectful. No spam, off-topic, derogatory or offensive comments. No personal attacks will be permitted. Posts are not to be commercials by or for members or their associated businesses or affiliated organizations.

d. The Georgia Academy of Family Physicians documents, reports, and education programs are for internal use of the Georgia Academy of Family Physicians only, and not to be distributed by any means. The Georgia Academy of Family Physicians documents, reports and education programs are confidential and proprietary to the Georgia Academy of Family Physicians and represent intellectual property that is protected by copyright, trademark and other laws.

e. All social media communication will be transparent and not in any way a violation of the Georgia Academy of Family Physician's privacy, confidentiality, and legal guidelines for external commercial, personal, or political speech.

f. All news media inquiries must be referred to the Georgia Academy of Family Physicians staff.

g. Due to the permanent nature and accessibility of any person's internet presence, all content related in any fashion to the Georgia Academy of Family Physicians must be carefully considered prior to publication.

h. Removal of material from a site by a Georgia Academy of Family Physicians staff member or their designee may be appealed to the Board of Directors.

4. The Georgia Academy of Family Physicians may have private, members-only pages or sites which are created and administered by the Georgia Academy of Family Physicians staff or their designee(s). Only members of the Georgia Academy of Family Physicians are eligible to be admitted as members. Information and discussions held on these sites will not be open to the public. All material on the sites will maintain the high standards of the Georgia Academy of Family Physicians and shall comply with all applicable laws including, but not limited to, laws pertaining to patient privacy, defamation, and anti-competitive activity. The Georgia Academy of Family Physicians administrator will utilize its best efforts to remove any unauthorized users and/or inappropriate posts but is not responsible for the posts of its members.

5. Participation in any Georgia Academy of Family Physicians member activity will require, as set forth in separate agreement, each participant's consent to abide by this policy and other policies governing the use of the Georgia Academy of Family Physician's intellectual property and reputation.

6. If necessary, the Georgia Academy of Family Physicians will take legal action to preserve its reputation and its intellectual property and any other substantial interest through the enforcement of its policies and contracts.

7. The Georgia Academy of Family Physicians reserves the right to amend this policy at any time by posting a notice on its website.

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